Uncertainty, false reality, wish fulfillment — through the lens of the “you’re finally awake” meme

Memes are the window into the soul of the modern man. This is true because for a meme to be successful, something must compel the host to share it. Information is not contagious on its own. Indeed, there is nothing I can do to a random string of numbers that will make you share it, with the possible exception of using only the numbers 4, 2, 0, 6 and 9.

A meme often touches on a deeper psychological truth. This psychological truth is held by many people but each…